Ovom Care

Company Overview

Ovom Care is an AI-powered healthcare company focused on revolutionizing reproductive care and fertility treatments. Founded by Lynae Brayboy, Cristina Hickman, and Felicia von Reden, Ovom Care is based in London, UK with plans to expand internationally. The company aims to combine cutting-edge technology and artificial intelligence with world-class fertility expertise to provide personalized, data-driven fertility care.

Products Overview

Ovom Care offers a comprehensive suite of fertility services, including:

1. Fertility Assessment - Includes AMH and FSH testing to evaluate reproductive health.

2. Fertility Preservation - Egg freezing, sperm freezing, and embryo freezing services.

3. Fertility Treatments - IVF, ICSI, and other advanced reproductive technologies.

4. LGBTQIA+ Services - Specialized treatments like reciprocal IVF for same-sex couples.

5. Donor Services - Access to egg and sperm donors.

6. Digital Fertility Companion App - Provides patients with treatment information, appointment booking, and communication with the healthcare team.

The company utilizes AI and data analytics to personalize treatments and improve success rates. They also offer a success-based pricing model where patients only pay for successful outcomes.

Founding Team

1. Dr. Lynae Brayboy - Chief Medical Officer & IVF Researcher
   • America-trained double board-certified Ob/Gyn and Reproductive Endocrinologist
   • Research focuses on egg quality, femtech in reproduction, and IVF outcomes
2. Dr. Cristina Hickman - Clinical Embryologist & IVF Consultant
   • British certified clinical lab director with 20+ years of experience
   • Chair of the AI Fertility Society
   • Consultant for over 250 clinics in 20 countries
3. Felicia von Reden - Chief Executive Officer & Patient Care Expert
   • Driven by personal experience with severe endometriosis
   • Focused on creating a patient-centric IVF clinic

Other key team members include:

• Ahmed Amer - Senior Embryologist & Medical Engineer
• Dr. Rami Wakim - Clinical Director & Fertility Consultant
• Dr. Muhammad Fatum - Fertility Specialist

Problem and Market Fit

Ovom Care aims to address several key issues in the fertility treatment industry:

1. Lack of personalization in treatments
2. Limited use of technology and data analytics to improve success rates
3. High costs and lack of transparency in pricing
4. Inadequate patient support throughout the fertility journey

The company’s approach of combining AI technology with expert medical care aims to provide more effective, personalized, and accessible fertility treatments. This addresses a growing market need as more people seek fertility assistance and treatments.

Business Model

Ovom Care operates on a hybrid model:

1. Digital-first approach with a companion app for patient communication and management
2. Physical clinics (“fertility homes”) for in-person treatments and procedures
3. Success-based pricing model where patients pay based on outcomes
4. Modular pricing options to make treatments more accessible

The company partners with existing clinics like Avenues.life and the Fertility & Gynaecology Academy to provide physical treatment locations while focusing on the technology and patient experience aspects of care.

Funding and Runway

No specific funding information is provided in the material. However, the company appears to be actively expanding, suggesting it has secured some form of funding or investment.

Competitive Landscape

While specific competitors are not mentioned, Ovom Care positions itself as a disruptor in the fertility care industry. Their combination of AI technology, success-based pricing, and focus on patient experience sets them apart from traditional fertility clinics. The company’s expansion plans and partnerships with existing clinics suggest they are competing both with established fertility centers and other tech-enabled reproductive health startups.

Customers

Ovom Care caters to a diverse range of customers seeking fertility services, including:

• Individuals and couples planning for future fertility
• Those actively seeking fertility treatments
• LGBTQIA+ individuals and couples
• People seeking egg or sperm donation services

The company emphasizes inclusivity and aims to serve patients regardless of gender, orientation, or family structure.

Relevant News

1. Ovom Care is planning to open its second fertility home in Lisbon, Portugal, expanding its international presence.

2. The company currently operates in partnership with Avenues.life clinic in London, located near Euston Station.

3. Ovom Care is expanding its capacity to serve more patients, with current wait times reported to be no longer than four weeks.

4. The company is part of an EU-funded initiative, as indicated by the EU logo on their website footer.