Made With Intent

Company Overview

Made With Intent is a customer intent segmentation platform for eCommerce businesses. The company provides tools to help online retailers understand and target customer intent in real-time, with the goal of creating a more personalized and profitable online shopping experience.

Founded by David Mannheim, Made With Intent aims to bring a more human approach to eCommerce by focusing on customer intent and buying stages rather than just website pages or conversions. The company is based in the UK and works with mid-size to large online retailers.

Products Overview

Made With Intent’s core product is a platform that provides:

1. Intent Metrics - A system that tracks over 250 intent signals from visitors in real-time and uses machine learning to model this data into predictions about customer intent and buying stages.

2. Intent Segments - Pre-built and custom segments based on customer intent, buying stage, and journey data. These allow retailers to target specific groups of customers.

3. Integrations - The ability to push intent data to other marketing and analytics tools like Google Analytics, Klaviyo, Meta Ads, Bloomreach, and others.

4. Targeting capabilities - A trigger system that allows retailers to adjust on-site experiences in real-time based on detected customer intent.

The platform is designed to be easy to implement, requiring only a single script added to the retailer’s website. It does not collect personal data, relying instead on behavioral signals to infer intent.

Problem and Market Fit

Made With Intent addresses several key problems in the eCommerce space:

1. The tendency of online retailers to focus on quick conversions rather than understanding where customers are in their buying journey.
2. The lack of personalization in many online shopping experiences.
3. The difficulty in identifying and targeting customers who are actually ready to buy versus those who are just browsing.

By providing real-time intent data and segmentation capabilities, Made With Intent allows retailers to create more nuanced and personalized shopping experiences. This approach is particularly well-suited for mid-size to large retailers who have the resources to implement more sophisticated marketing strategies but may lack the in-house capabilities to build such systems themselves.

Business Model

Made With Intent operates on a SaaS (Software as a Service) model. While specific pricing details are not provided, the company likely charges a subscription fee for access to its platform and services. The product is targeted at online retailers with over £1 million in annual turnover, suggesting a focus on mid-market and enterprise-level clients.

Competitive Landscape

While specific competitors are not mentioned, Made With Intent operates in the competitive space of eCommerce personalization and customer analytics. Potential competitors could include:

1. Personalization platforms like Dynamic Yield or Optimizely
2. Customer Data Platforms (CDPs) with predictive capabilities
3. Advanced analytics providers focusing on eCommerce

Made With Intent differentiates itself through its focus on real-time intent prediction and its easy-to-implement single-script solution.

Customers

Made With Intent works with several notable eCommerce brands, including:

• Rapha
• Ernest Jones
• Le Chameau
• Seasalt Cornwall
• Buy It Direct Group
• SilverRail
• Signet Jewelers
• Value Lights
• H Samuel
• Bensons for Beds
• Cubitts
• SimplyCe

These customers span various retail sectors, including fashion, jewelry, home goods, and outdoor equipment.

Relevant News

While there are no specific news items with dates mentioned, the company appears to be in a growth phase, actively expanding its customer base and refining its product offerings. The testimonials from customers suggest that the platform has been successful in driving significant revenue increases and improving conversion rates for its users.