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Neurable

Company Overview

Neurable is a neurotechnology company focused on developing brain-computer interface (BCI) technology and AI tools for brain signal translation. The company was founded in 2011, spinning out of the University of Michigan’s Innovation Partnerships accelerator. Neurable is headquartered in Boston, Massachusetts.

The company’s mission is to seamlessly integrate brain-computer interfaces into daily life, empowering users to track focus, prevent fatigue, and open up new possibilities for device interaction. Neurable envisions a future where brain data facilitates not only productivity and safety, but also extends to wellness and clinical diagnostics, making brain activity accessible for a wide array of applications.

Products Overview

Neurable’s flagship product is the MW75 Neuro, a pair of high-end noise-cancelling Bluetooth headphones with integrated BCI technology. Key features include:

  • 12 EEG channels with dry fabric EEG sensors for all-day focus tracking
  • Neurable AI for data analysis and interpreting brain signals
  • Mobile app for iOS/Android to track focus habits and productivity
  • Custom 40mm Beryllium drivers for high-quality audio
  • 8 microphones for noise cancellation and clear calls
  • Up to 32 hours of battery life (8 hours with ANC and EEG enabled)
  • Bluetooth 5.2 with 100ft range

The MW75 Neuro allows users to track their focus levels, receive break recommendations, and gain insights to improve focus habits. It aims to help users optimize their work day, avoid burnout, and boost productivity.

Founding Team

The CEO and Co-Founder of Neurable is Dr. Ramses Alcaide. The company’s origin is deeply rooted in Dr. Alcaide’s personal journey, as his family moved from Mexico to the United States for better opportunities. A tragic accident in his family inspired his passion for developing technology to bridge the mind-technology gap.

Problem and Market Fit

Neurable is addressing the need for better tools to understand and optimize cognitive performance, particularly focus and productivity. As mental health and burnout have become increasing concerns in modern workplaces, Neurable’s technology aims to provide data-driven insights to help people work smarter and maintain better work-life balance.

The company is targeting knowledge workers and professionals who want to improve their focus and productivity. By integrating BCI technology into familiar devices like headphones, Neurable is making neurotechnology more accessible to everyday consumers.

Business Model

Neurable’s business model appears to be primarily product-based, selling the MW75 Neuro headphones directly to consumers. The company likely generates revenue from hardware sales as well as potential subscription services for the companion mobile app.

Additionally, Neurable is exploring partnerships and applications in other sectors:

  • Consumer electronics
  • Defense
  • Healthcare
  • Academia

The company is also planning to release research and developer kits to enable third-party applications using data from the MW75 Neuro.

Funding and Runway

Specific details about Neurable’s funding rounds and current runway are not provided in the available information. However, the company has been operating since 2011 and has progressed through multiple stages of product development, suggesting it has secured funding to sustain operations over this period.

Competitive Landscape

While Neurable appears to be a pioneer in integrating BCI technology into consumer headphones, it faces competition from other neurotechnology companies and traditional headphone manufacturers:

  • Muse: Offers meditation headbands using EEG technology
  • NextMind: Developed a BCI headband for VR/AR applications (acquired by Snap Inc.)
  • Neuralink: Developing implantable BCI technology
  • Traditional premium headphone brands (e.g. Bose, Sony, Apple)

Neurable differentiates itself by focusing on productivity and focus applications in a familiar form factor, positioning its technology as more accessible than medical-grade or experimental BCI devices.

Customers

The company does not provide a specific list of customers. However, based on the product positioning, likely customers include:

  • Knowledge workers and professionals looking to optimize productivity
  • Tech enthusiasts interested in neurotechnology
  • Individuals concerned about cognitive health and burnout prevention

Relevant News

  • December 2023: Neurable published a blog post detailing their “Powered by Neurable AI” technology and commitment to excellence in BCI development.
  • The MW75 Neuro headphones are currently available for pre-order, with initial shipments expected in Spring 2024.
  • Neurable has partnered with premium audio brand Master & Dynamic to develop the MW75 Neuro.
  • The company has received recognition and coverage from major tech and business publications, including TechCrunch, Forbes, and The Wall Street Journal.

In summary, Neurable is pioneering the integration of brain-computer interface technology into consumer electronics, with a focus on improving productivity and cognitive well-being. The company’s MW75 Neuro headphones represent a significant step in making neurotechnology accessible to everyday users, though the long-term success and adoption of this technology remain to be seen as the product enters the market.