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Gridly

Company Overview

Gridly is a cloud-based AI-powered content management and localization platform designed specifically for games and digital products. Founded by former game developers, Gridly aims to streamline content workflow, content updates, and localization processes for businesses of all sizes.

Products Overview

Gridly offers a centralized platform for managing and localizing digital content with the following key features:

  • Content Management: Manage content at scale with a flexible spreadsheet structure that evolves according to needs.

  • Localization Management: Localize from a single source of truth and launch translated content faster and error-free.

  • String Translation: Manage string data within a familiar spreadsheet structure and synchronize it across tech stacks.

  • Localization Quality Assurance: Accelerate localization testing and bug fixing with streamlined issue-logging and ticket management.

  • AI-assisted Translation: Generate AI translations to speed up translation processes and save time on post-editing.

  • Machine Translation: Pre-translate with cutting-edge machine translation engines to accelerate localization workflows.

  • Text-to-speech: Convert texts into natural-sounding voices in dozens of languages for instant voice-overs.

  • Sentiment Analysis: Analyze sentiment of app reviews, surveys, helpdesk tickets, or social posts from around the world.

The platform also offers automation capabilities, real-time collaboration features, access controls, and connectivity options including API access and integrations with other tools.

Founding Team

  • Christoffer Nilsson (CEO): Serial entrepreneur with over 25 years in the games industry. Led or been part of more than 20 commercial video game projects.

  • Mattias Wennerholm (CTO): Extensive experience in multiple roles including senior software engineer, system architect, project manager, and chief technical director.

  • Martin Karlsson (CRO): Over 15 years of experience in B2B technology sales and scaling SaaS organizations.

Other key team members include:

  • Michael Souto (Customer Experience Director): 20 years of games industry experience
  • Antonio Mimmo (Fractional CMO): Over 20 years of marketing experience across various disciplines

Problem and Market Fit

As former game developers, Gridly’s founders experienced firsthand the challenges of content management and localization in the gaming industry. The platform aims to solve pain points businesses face when managing multilingual content across various platforms and devices.

Gridly addresses the need for a flexible, collaborative solution for managing and localizing digital content, especially for games and digital products that require frequent updates and localization into multiple languages. The platform is designed to make localization and content management more efficient, cost-effective, and scalable.

Business Model

Gridly operates on a SaaS (Software-as-a-Service) model, offering its platform to businesses on a subscription basis. The company likely has different pricing tiers based on features and usage.

Funding and Runway

The company recently secured new funding for further development of its Content Ops platform, as announced in April 2024. However, specific details about the funding amount or runway are not provided in the available information.

Competitive Landscape

While specific competitors are not mentioned, Gridly operates in the content management and localization space for digital products and games. Potential competitors could include other localization platforms, content management systems, and tools focused on game development asset management.

Customers

Gridly’s platform is trusted by several major companies in the gaming and digital entertainment industry, including:

  • Rovio Entertainment
  • Playrix
  • Scopely
  • Jagex
  • Warner Bros
  • The Pokemon Company
  • Supercell
  • Bethesda
  • Hazelight
  • Behaviour
  • Krafton
  • Square Enix
  • Tencent

Relevant News

  • April 2024: Gridly secured new funding for Content Ops platform development.
  • The company has been actively expanding its features and capabilities, with recent additions including AI-assisted translation, machine translation improvements, and enhanced automation options.

Gridly continues to evolve its platform to meet the changing needs of its users in the game development and digital content industries.

Classification: AI Tier 2

  1. Core AI: Create fundamental AI technologies/base models
  2. AI-Enabled: Core offerings rely on recent AI advances
  3. AI Adopters: Use AI to enhance existing products/services
  4. Non-AI: No AI in products/services

Gridly’s core offerings, including AI-assisted translation and sentiment analysis, are made possible by recent AI advances, making it an AI-Enabled business.