Piction Health

Company Overview

Piction Health is a healthcare technology company that provides virtual dermatology care services. The company was founded with the mission to provide immediate expert care and support for hair, skin, and nail issues to every person who needs it. Piction Health’s story originates from the personal experiences of its co-founder, Susan, who faced challenges in accessing timely dermatological care when diagnosed with melanoma at age 22.

The company operates a virtual-first care delivery model, offering fast, expert care from top dermatologists for a range of conditions, all from the comfort of the patient’s home. Piction Health is currently available to patients in Florida, Massachusetts, New Hampshire, and Connecticut.

Products Overview

Piction Health’s primary offering is a telehealth platform for dermatology services. The key features of their service include:

1. Online Consultations: Patients can start with an easy online form and get assigned to a dermatologist, often on the same day.

2. Fast Diagnosis: A diagnosis and personalized treatment plan are provided within 48 hours, often on the same day.

3. Ongoing Care: The platform offers follow-up care with easy online or scheduled check-ins to ensure treatment effectiveness.

4. Wide Range of Conditions: Piction Health’s dermatologists can diagnose and treat a vast array of skin conditions, including but not limited to acne, eczema, psoriasis, moles, hair loss, and nail issues.

5. Insurance Acceptance: The company accepts several major insurance plans and also offers affordable out-of-pocket care options.

Founding Team

While the full founding team is not explicitly mentioned, we know that Susan is a co-founder of Piction Health. Her personal experience with melanoma and difficulty accessing timely dermatological care was a driving force behind the company’s creation.

Problem and Market Fit

Piction Health addresses several key issues in the dermatology care market:

1. Long Wait Times: Traditional dermatology appointments often have long wait times, which can be critical for conditions like melanoma. Piction Health promises fast access to care, often on the same day.

2. Accessibility: By offering virtual consultations, Piction Health makes dermatology care accessible to people who might have difficulty visiting a physical clinic due to location, mobility issues, or time constraints.

3. Affordability: The company offers services at prices lower than typical in-person dermatologist visits, making care more accessible to a broader population.

4. Continuity of Care: The platform provides ongoing care and follow-ups, ensuring that patients receive comprehensive treatment over time.

Business Model

Piction Health operates on a telehealth model, charging patients either through insurance or direct pay:

1. Insurance: The company accepts several major insurance plans in the states where it operates.

2. Direct Pay: For those not using insurance, Piction Health offers a simple pricing model. New patients can get a diagnosis and treatment for $119, which is described as less than half the cost of a typical dermatologist visit.

3. HSA/FSA Acceptance: The company accepts Health Savings Account (HSA) and Flexible Spending Account (FSA) cards as payment methods.

The service includes evaluation by a board-certified dermatologist, counseling calls with providers, prescription and lab test orders, and assistance with in-person care referrals when necessary.

Competitive Landscape

While specific competitors are not mentioned, Piction Health operates in the growing telehealth and teledermatology market. Their emphasis on fast service, board-certified dermatologists, and comprehensive care suggests they are positioning themselves as a premium service in this space. The company’s acceptance of insurance and competitive pricing for out-of-pocket payments indicates a strategy to compete with both traditional dermatology practices and other telehealth providers.

Customers

Piction Health serves patients in Florida, Massachusetts, New Hampshire, and Connecticut. Their service is designed for individuals seeking dermatological care for a wide range of skin, hair, and nail conditions. The company appears to target both insured patients and those willing to pay out-of-pocket for convenient, high-quality care.

Relevant News

As of July 2024, there is no specific recent news mentioned about the company. However, the information provided suggests that Piction Health is actively expanding its insurance network and service offerings. The company is working to become in-network with all major insurance providers, indicating ongoing growth and development efforts.

In conclusion, Piction Health appears to be a promising player in the teledermatology space, offering a solution that addresses significant pain points in accessing dermatological care. Their focus on quick, high-quality care, combined with a patient-friendly pricing model and expanding insurance acceptance, positions them well for growth in the telehealth market.