Veesual

Company Overview

Veesual is a fashion technology company that provides augmented shopping experiences for fashion brands. Founded in 2020, the company is based in Paris, France. Veesual leverages AI-powered image generation technology to create innovative solutions that enhance the online shopping journey for fashion retailers and consumers.

The company was born from the meeting of co-founders Maxime and Damien in early 2020. Maxime was an entrepreneur-in-residence at a data science startup studio, while Damien was previously the CTO of a social shopping network called Cleep. Recognizing the potential of generative AI for creating diverse fashion imagery, they founded Veesual to develop inclusive and engaging visual experiences for online fashion retail.

Products Overview

Veesual offers three main product solutions:

1. Switch Model Experience - Allows shoppers to choose models that best reflect their own body type, age, or skin tone to visualize how clothes will look on them.

2. Look Inspiration Experience - Showcases garments in multiple stylish outfit combinations and suggests complementary products on product pages.

3. Mix & Match Styling Experience - Enables shoppers to create unlimited outfit combinations by swiping through tops, bottoms, jackets, shoes, and accessories on models of their choice.

These solutions are powered by Veesual’s proprietary AI-based image generation technology. The company integrates its experiences into fashion e-commerce sites through a JavaScript integration that works with all major e-commerce platforms.

Key features across Veesual’s products include: - Diverse and inclusive model representation - Highly accurate garment visualization from multiple angles - Personalized size recommendations - Seamless add-to-cart functionality - Comprehensive analytics for brands

Founding Team

The co-founders of Veesual are:

• Maxime: Previously an entrepreneur-in-residence at a data science startup studio
• Damien: Former CTO of Cleep, a social shopping network he co-founded in 2017

Full names and current roles are not specified in the provided material.

Problem and Market Fit

Veesual addresses several key problems in online fashion retail:

1. Limited visualization: Traditional product pages don’t help shoppers visualize how clothes will look on their body type.

2. Lack of styling inspiration: Static product images fail to showcase how items can be styled in different outfits.

3. Diversity and inclusivity: Most e-commerce sites use a limited range of models that don’t represent all shoppers.

4. Conversion and returns: Uncertainty about fit and styling leads to lower conversion rates and higher returns.

By providing augmented shopping experiences, Veesual aims to make online fashion shopping more engaging, inclusive, and effective for both brands and consumers. The company’s solutions are designed to boost key e-commerce metrics like conversion rates, average order value, and return rates.

Business Model

Veesual operates on a B2B model, providing its augmented shopping experience solutions to fashion brands and retailers. While specific pricing details are not provided, the company likely charges brands for implementation and ongoing use of its technology.

The company emphasizes quick integration, stating that brands can leverage their solutions within 6-8 weeks. Veesual’s technology is compatible with all major e-commerce content management systems.

Funding and Runway

The most recent funding information available indicates that Veesual raised $7.5 million to accelerate growth in the United States and France. The date of this funding round is not specified in the provided material.

Competitive Landscape

While specific competitors are not mentioned, Veesual positions itself as a leader in providing AI-powered augmented shopping experiences for fashion e-commerce. The company’s combination of diverse model representation, AI-generated imagery, and styling capabilities appears to be relatively unique in the market.

Customers

Veesual works with fashion brands across various segments, including kids’ fashion, premium and luxury brands, ready-to-wear, and sportswear. Some of their notable clients include:

• Eileen Fisher
• Claudie Pierlot
• Sergent Major
• Gémo
• Du Pareil au Même (DPAM)
• La Redoute
• Jules

Relevant news

1. Veesual raised $7.5 million to accelerate growth in the United States and France. (Date not specified)

2. The company’s CEO gave a TV interview on BFM Business following the fundraising. (April 2024)

3. Veesual received two gold medals at the E-commerce Trophy 2023.

4. The company was ranked among the fastest-growing startups in 2024.

Veesual has also been featured in publications such as Vogue, McKinsey, Challenges, BFM Business, and Fast Company, indicating growing recognition in the fashion and technology industries.