Symbe

Company Overview

Symbe is an AI-powered Business Case Platform designed for value-based sales professionals. The company uses artificial intelligence to automate business case building, encouraging collaboration and standardization for effective value-selling at scale. Symbe is focused on helping companies build deal-winning business cases quickly and efficiently.

The idea for Symbe was inspired by the founders’ experiences at Tictrac, a B2B Digital Health and Wellness company. They realized the importance of using business cases to align with buyers and empower champions to sell solutions internally. However, they found the process of creating business cases manually to be time-consuming and inefficient, which led to the creation of Symbe.

Products Overview

Symbe’s core product is an AI-powered platform that automates and standardizes the creation of compelling business cases. Key features and capabilities include:

• Ready-to-go templates for different sales and renewal scenarios
• Collaboration tools to work directly with buyers on business cases
• Integration with CRMs like Salesforce and HubSpot
• Customizable templates that can evolve with a company’s value proposition
• Tools to empower internal champions with business cases for stakeholders
• Analytics to track which business cases yield the best results

The platform is designed to serve various roles across revenue teams:

• Sales Executives: Build alignment with buyers from day one
• Chief Revenue Officers: Elevate GTM team performance with value-based cases
• RevOps: Standardize best performing business cases
• Customer Success: Secure renewals
• Value Engineers: Enable value-selling at scale

Founding Team

Symbe was founded by:

• Martin Blinder - CEO
• Thomas Laurbjerg - CRO
• Xavier Wilders - CTO

The founders previously worked together at Tictrac, where they experienced firsthand the challenges of creating effective business cases manually.

Problem and Market Fit

Symbe addresses several key problems in B2B sales:

1. The time-consuming and inefficient process of manually creating business cases for each deal.
2. Lack of standardization in business case creation across sales teams.
3. Difficulty in quantifying and articulating value propositions, especially for mid-market and SMB deals.
4. Challenges in empowering internal champions to effectively sell solutions to stakeholders.
5. Inconsistent value-selling approaches across different segments of the sales pipeline.

The platform fits into a market where companies are increasingly focused on value-based selling, especially in tightening economic conditions where CFOs play a larger role in purchasing decisions. Symbe’s solution allows companies to scale their value engineering capabilities across their entire pipeline, from enterprise to SMB deals.

Business Model

While not explicitly stated, Symbe likely operates on a Software-as-a-Service (SaaS) model, providing its platform to B2B sales teams on a subscription basis. The company targets various roles within revenue teams, suggesting a potential for tiered pricing or different plans based on team size and needs.

Funding and Runway

Symbe has received backing from early-stage investors, including:

• Concept Ventures
• Nodes & Links

However, specific funding amounts or runway information are not provided in the available material.

Competitive Landscape

While specific competitors are not mentioned, Symbe likely competes with:

1. Traditional business case creation methods (e.g., Excel spreadsheets)
2. Other sales enablement and value selling platforms
3. CRM-native tools for proposal generation

Symbe differentiates itself through its AI-powered approach, focus on collaboration with buyers, and seamless integration with existing CRM systems.

Customers

Specific customers are not mentioned in the provided material. However, the platform is designed for B2B companies across various industries that employ value-based selling approaches.

Relevant News

As of the material provided (which appears to be from 2024), there is no specific recent news about the company. However, Symbe has been featured in several publications, including:

• Startups Magazine
• Silicon Valley Journals
• Tech Funding News
• Tech.eu
• Sifted
• Fortune
• EU-Startups
• Axios

This media coverage suggests that Symbe has been gaining attention in the startup and technology sectors.

The company has also established partnerships with:

• Newton’s Tree AI
• Force Management
• Pavilion

These partnerships likely aim to enhance Symbe’s offerings and expand its market reach.