FINDMINE

Company Overview

FindMine is a venture-backed technology company that has created an industry-leading content creation engine using machine learning. Founded in New York, FindMine provides AI-powered solutions for generating “on-brand” content in the retail industry. The company’s technology is seen by over 100 million shoppers per month.

FindMine’s core offering is its Brand Copilot™ technology, which provides intuitive outfitting solutions that cover over 90% of a brand’s inventory. The company’s mission is to help brands communicate their unique point of view (POV) and expertise at scale through automated, high-quality content creation.

Products Overview

FindMine’s main product is an AI-powered content creation platform that can be integrated across various retail channels:

1. Ecommerce: Adds “Complete the Look” functionality to product pages, creates dynamic landing pages, and enhances checkout experiences.

2. Advertising: Generates dynamic style guides for ads that link to custom landing pages.

3. Email: Creates personalized style guides for post-purchase follow-ups, win-back campaigns, and other email marketing efforts.

4. In-Store: Provides styling content for in-store kiosks, displays, and mobile experiences.

5. Associates & Personal Shoppers: Offers tools for sales associates to create style guides efficiently.

6. Merchant Intelligence: Provides analytics on content performance and merchandising insights.

The platform integrates with major ecommerce and marketing platforms like Shopify, Salesforce, Oracle, SAP, and others.

Founding Team

While specific information about the founding team is not provided in the given material, the company appears to have a strong leadership team guiding its technology development and market strategy.

Problem and Market Fit

FindMine addresses several key challenges in the retail industry:

1. Content creation bottlenecks: Many brands struggle to produce enough high-quality, on-brand content to cover their entire inventory and meet the demands of various marketing channels.

2. Brand identity preservation: In an era of personalization and algorithmic recommendations, brands risk losing their unique point of view and becoming commoditized.

3. Scaling personal styling: Retailers want to provide personalized styling advice at scale, mimicking the in-store experience online.

4. Cross-selling and upselling: Brands need efficient ways to showcase product combinations and increase average order value.

FindMine’s AI-powered solution fits well into this market by automating content creation while maintaining brand integrity, enabling retailers to provide personalized styling advice at scale, and improving key metrics like revenue per visitor and repeat purchase rates.

Business Model

FindMine operates on a B2B model, providing its AI-powered content creation platform to retailers and brands. While specific pricing details are not provided, the company likely charges based on usage, integration complexity, and the scale of the client’s operations.

The value proposition for clients includes increased revenue, improved customer engagement, and operational efficiencies in content creation and merchandising.

Funding and Runway

The most recent funding information available indicates that FindMine raised an $8.9 million Series A round. This was reported in an April 2024 WWD article, suggesting it’s a relatively recent development. No specific information about the company’s runway is provided in the given material.

Competitive Landscape

While the material doesn’t explicitly list competitors, FindMine positions itself as a leader in the AI-powered content creation space for retail. The company differentiates itself by focusing on preserving and scaling a brand’s unique point of view, rather than relying solely on personalization or “wisdom of the crowds” approaches.

Potential competitors might include other AI-powered retail technology providers, personalization platforms, and traditional content creation agencies.

Customers

FindMine works with a range of well-known retail brands, including:

• Adidas
• Perry Ellis
• BCBG
• DXL Group
• John Varvatos
• Anine Bing
• Lululemon
• Monica+Andy
• Vineyard Vines
• REVOLVE
• Rent the Runway
• The Shopping Channel

The company claims its technology is seen by over 100 million shoppers per month, indicating a significant market presence.

Relevant News

The most recent news mentioned is FindMine’s $8.9 million Series A funding round, reported by WWD on April 30, 2024. This funding round suggests continued growth and investor confidence in the company’s technology and market position.

In summary, FindMine appears to be a well-positioned player in the retail technology space, offering an AI-powered solution that addresses key industry challenges around content creation, brand preservation, and personalized styling at scale. With a strong customer base of major retail brands and recent funding success, the company seems poised for continued growth in the evolving retail landscape.