Glaut

Company Overview

Glaut is an AI-native customer survey platform that conducts in-depth, AI-moderated interviews with customers at scale. The company aims to uncover qualitative insights that traditional surveys often miss by allowing customers to tell their stories in their own words rather than through predefined multiple-choice answers.

Founded in Milan, Italy, Glaut operates in the market research and customer insights industry. The company’s innovative approach combines the depth of qualitative research with the scale and speed of quantitative surveys, positioning it as a disruptive force in the field of customer feedback and market research.

Products Overview

Glaut’s core product is an AI-powered interview platform that enables businesses to conduct hundreds of in-depth customer interviews at the cost and speed of a traditional survey. The platform’s key features include:

1. Customizable interview guides: Researchers can create interview guides with key topics for the AI to investigate.

2. AI-moderated conversations: The platform conducts human-like conversations with customers, using voice responses to gather more detailed information.

3. Personalized follow-up questions: The AI generates follow-up questions tailored to each respondent’s answers, ensuring comprehensive insights.

4. Multilingual support: Glaut supports interviews in multiple languages, making it suitable for global research projects.

5. Automated analysis: The platform analyzes responses in real-time, tagging recurring themes and providing both quantitative dashboards and qualitative reports.

6. Brand customization: Companies can personalize the interview experience with their own branding elements.

7. Voice and text options: Respondents can choose to answer either by voice or text, providing flexibility in data collection.

8. Integration with various research types: Glaut can be used for various research purposes, including diary studies, market research, brand awareness, employee engagement, customer feedback, and ad testing.

Founding Team

Glaut was co-founded by three individuals:

1. Matteo Cera - Co-Founder
2. Filippo Sergenti - Co-Founder
3. Giovanni Del Gallo - Co-Founder

Additional key team members include: - Giovanni Occhipinti - Product Researcher - Flavia Wallenhorst - UX Designer - Marco Gabanelli - Brand Designer

Problem and Market Fit

Glaut addresses several key problems in the traditional survey and market research industry:

1. Lack of depth: Traditional surveys often fail to capture the story behind the numbers, missing crucial qualitative insights.
2. Bias in predefined answers: Multiple-choice questions can introduce bias and limit the scope of responses.
3. Inefficiency in qualitative research: Traditional methods like focus groups are time-consuming and expensive to conduct at scale.
4. Bland user experience: Many surveys offer undifferentiated experiences that fail to engage respondents fully.

By offering an AI-powered solution that combines the depth of qualitative interviews with the scale of quantitative surveys, Glaut fits into a market hungry for more efficient and insightful research methods. The platform’s ability to conduct hundreds of in-depth interviews quickly and cost-effectively addresses a significant pain point for businesses seeking to understand their customers better.

Business Model

While specific pricing details are not provided, Glaut likely operates on a Software-as-a-Service (SaaS) model, offering its AI-powered interview platform to businesses on a subscription or project basis. The company targets various sectors including market research firms, consumer brands, and enterprises looking to gain deeper customer insights.

Funding and Runway

Glaut has secured funding to support its growth and development. According to news sources mentioned on their website:

• The company raised over €1.3 million in funding, as reported by EU-Startups and Tech.eu in April 2024.
• Glaut was also mentioned in a TechCrunch article discussing a €50 million Italian Founders Fund looking for entrepreneurs with global ambitions, suggesting potential future funding opportunities.

Specific details about the company’s runway are not provided in the available information.

Competitive Landscape

While specific competitors are not named, Glaut positions itself against traditional survey methods and qualitative research techniques. The company’s unique selling points in this competitive landscape include:

1. Combining qualitative depth with quantitative scale
2. AI-powered, conversational approach to interviews
3. Automated analysis and theme extraction
4. Multilingual capabilities
5. Customizable and brandable interview experiences

Customers

Glaut’s website showcases logos of several prominent companies as clients or partners, including:

• Mondadori
• Performat
• Eumetra
• BVA Doxa
• Volvo
• Marketagent
• AutoScout24
• TripAdvisor
• Qualtrics

The platform has been used for various research projects across different industries, from media and automotive to market research and travel.

Relevant News

1. April 2024: Glaut secured over €1.3 million in funding to help B2C businesses uncover customer insights through conversational surveys (EU-Startups, Tech.eu).

2. June 2024: TechCrunch mentioned Glaut in an article about the Italian Founders Fund, which has €50 million to invest in entrepreneurs with global ambitions.

These recent developments indicate growing interest and support for Glaut’s innovative approach to market research and customer insights.